CitiBank has a great ad campaign going right now. They have billboards posted all over San Francisco with pithy sayings about how money isn’t the most important thing in life. While I enjoy reading the billboards, and while they do make me reflect (for oh so brief of a moment as I fight my way through stupid drivers and even more stupid pedestrians) on how life really shouldn’t be about money, I can’t help but wonder whether the company at the top of Forbes magazine’s Global 2000 list, a company with $1.4 trillion in assets, can really believe that money isn’t everything. Money is their entire business.